new Clio in the spotlight
In his own words, Arnaud Belloni, marketing director for the Renault brand, reveals the behind-the-scenes aspects of a campaign in which the new Clio blends heritage, emotion and stylistic breakthrough. From the reveal film to "La Muse", he explains how the team turned every constraint into an artistic choice to magnify the love at first sight that this model provokes. An ambitious vision that reaffirms Clio as a true pop-culture icon.